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Designer Toolbox The designer toolbox is intended to be a centralized list of tools designers can use and check out to enhance their jobs and/or projects! We also provide a detailed description of the rating for these tools based on our own criteria. If your tool is not listed here and you’d like to be listed, please feel free to pitch us at Hello@indema.co! Rendering Platforms The floorplanner platform has been in the industry and the “go-to” for quite sometime! They feature not only 2D rendering but 3D as well, and truly is an easy to use platform with low amount of learning needed to get going! Website: Floorplanner.com Price Point: Free to $29/Mo Sketchup has become a bit popular amongst the industry with its friendly and rather sexy user-interface. But it packs a punch when it comes to rendering and its capabilities. You can create a home design and use 3D visualization to get an accurate idea of space planning....

This post is courtesy of Stephen Hicks, a professional photographer that specializes in product, portrait and architecture. Located in Los Angeles, California. Check out his website here. Hi there! I’m Steve, a professional photographer who’s been working in the industry for well over a decade. I specialize in portrait, product, and interior photography, so you might think I’m a little biased here, but I’d call it practicing. I’m good friends with a few interior designers, so I’ve heard the good, the bad, and the ugly! Why Use a Professional? Finding a photographer can be a daunting task for anyone! You’re an interior designer, you’re running your business, and this can feel like just one more thing to bog down your process. I urge you to think otherwise! The first thought on many designers mind is some form of, “I’ll take photos myself! My phone has awesome quality and I know what I want to show.” Now I’m not against taking your own photos to show something to clients or...

Running an interior design firm is such a daunting task. You are running a business, and also designing space(s) for your clients and managing those projects, trades professionals and the list is just simply endless. Aside from indema helping you manage these processes, your marketing should also be on automation. Here are 25 must-do interior design marketing strategies. Get your business cards ordered and ready!  This seems like a no-brainer. But it’s so amazing how this simple task can be easily overseen. Business cards are your potential client’s first impression of your design firm. There are many places to look for cards, but more importantly, look at the quality. Moo.com is a great resource for AMAZING quality business cards that will be sure to drop jaws! Check out their LUXE business card, with it’s velvet texture finish. Self-Circle promotion. Tell the world!  Some may disagree that telling your friends and family is a bad thing because they might want ...

Having a solid process for your interior design clients and projects is crucial to the success of the project and client relationship! Over the years, your design process will change and you will have to naturally adjust it when things don’t go as you originally planned, but it’s important to have a set of guidelines to follow when transforming a space. The design process is arguably the most important part of a project because it makes you become more organized throughout the whole project. Here is a process that we highly recommend exploring if you want to get ahead of your project! It All Starts With A Design Consultation Their client’s home transformation begins with an in-home consultation. We meet with the client at their home to review their current situation and to discuss all of their wishes and plans for the space(s). We’re all ears in the beginning and take copious notes based on what the client show and tell us. We then make suggestions as to what we feel will create a b...

An agreement between two parties is always an important aspect in any business. An agreement specifies the word of mouth on paper and it is sort of a legal promise that needs to be kept if not there will be consequences. But as far as a design agreement goes, a design that you and your client have agreed upon and the client wants you to give the design to you as an end result is an agreement.  A design agreement beforehand, and to get it right the first time is highly important. The main thing that comes to mind is that when you do not agree upon a final design as an interior designer, you are giving rise to second guesses and thoughts, these second guesses can ruin a client’s idea of their design that they had in their mind. It can even make them go astray from you and you can potentially lose a client, and when you lose a client, you lose your reputation to deliver. Reasons why design agreement is important to get it right the first time. Reason no. 1: You will have to spend t...

The best kind of trade for interior designers is the only place where they can get furniture, designs, wall art, and other decoration pieces etc. at the best price and the best thing is, they are right in front of them. Some of the latest interior designing related things are on show in these design showrooms.  Another reason why showrooms are great is that you can see the latest design ideas in these design showrooms. You can go and see if certain designs appeal to you or not. These design showrooms are there for you to experience them at the core.  Design showrooms have the latest trends which they showcase. Therefore, many companies showcase their latest designs in home décor through these showrooms. Interior designers and people that want to reinvent their officers or homes go to these showrooms for this reason. Where can one find these showrooms?  These showrooms are not that hard to find. They are basically everywhere in the US. The Decoration & Design (...